Honda Civic has been Canada's best selling vehicle for...the past 13 years? Something like that.
Well, in 2010, the Civic was
not the best selling car in Canada. It was actually...you guessed it, the Mazda 3. Thus far in 2011, the Mazda 3 is still outselling the Civic, and sales continue to be strong. Can Mazda 3's sale sustain, and can Mazda 3 become the next long term best seller in Canada? That is to be seen.
But there are many things going for the Mazda 3. What are the things that made the Civic so successful?
- Affordable: Starting at $15K, the Civic is an affordable vehicle for everyone.
- Reliable: Reputation wise, we all know about Honda and Toyota's reliability. I hate to hate on domestic brands, but they (Ford, Dodge, Chevy...etc) are simply unreliable (at least in the past). If you want reliability, you go for Japanese vehicles. (Obviously this is greatly disputed now with Toyota's recent troubles).
- Styling: Both the Corolla and the Civic have good reputation in terms of reliability. They are both affordable and reliable...so what separates them? Well, let's be honest. Young people think of Toyota as boring, dull, and unexciting. On the other hand, Honda doesn't give that impression as much (for some reason). While styling is subjective, most people tend to agree that the Corolla's styling is boring, while the Civic is at least slightly better, if not a lot better.
So what makes the Mazda 3 a good candidate to become the next best seller? It has all of the above named features, especially with the styling. While some people hate the smiley face front end, we can all agree that the styling of the Mazda 3 is more sleek than what we're used to from inexpensive Japanese vehicles.
Photo courtesy of www.autospectator.com.